01 · The five principles
1. Independence. Editorial decisions are not for sale. Disclosure is required, influence is not accepted.
2. Accuracy. Every claim is traceable to a source. When it isn't, we say so.
3. Clarity. Language explains, it does not promote. Definitions are consistent. Assumptions are named.
4. Safety first. Where there's tension between "editorially interesting" and "safer for the reader," we choose the second.
5. Acknowledging limits. We don't pretend to know what we don't. We trust readers to handle "it depends on your case."
02 · Definitions we hold to
- "Usually" / "often": in most cases documented by research or clinical experience. Not a guarantee.
- "Normal after treatment": expected, observed in a meaningful share of patients, resolves without intervention. Does not mean "safe in every case."
- "Relatively safe": serious risks are uncommon when performed correctly, but they exist. Does not mean "risk-free."
- "Long-lasting": persists for several months to years, depending on the treatment. We specify the range when possible.
- "Approximate": when we quote an approximate price, it is a market range in Amman at review time — not a clinic quote.
03 · Medical review
Who reviews: a Jordan-licensed practitioner in dermatology or non-surgical aesthetics. Name and credentials are published on the methodology page.
What they review:
- Clinical claims.
- Disclosure of expected risks and complications.
- Accuracy of described protocols.
- Absence of commercial bias in the prose.
What they don't review:
- General editorial decisions (e.g., which comparisons we publish).
- Content tone.
- Disclosure decisions.
These boundaries are deliberate. The medical reviewer safeguards clinical accuracy. They do not gatekeep what we choose to publish.
04 · Update dates
Every page carries a date. We show:
- First publication date.
- Last review date.
- A correction note when relevant, with a date.
Review cycles:
- Core clinical pages: every 6 months.
- Price / product pages: every 3 months.
- Editorial / opinion pages: on request, or when the context shifts.
05 · What we publish
- Treatment explainers grounded in research and review.
- Comparisons across treatments and products.
- Safety, recovery, and risk content.
- Decision guides where needed.
- Approximate price ranges.
06 · What we won't publish
- "Best clinic" lists without a published method.
- Marketing stories supplied by clinics.
- "Revolutionary technology" claims without documentation.
- Content written by commercial parties, even if "useful."
To report a possible editorial issue, write to edit@ammanaesthetics.com.