Methodology

Our methodology.

How we choose sources, who reviews, and how pages get updated. Methodology is what separates a real reference from a content page.

01 · Five stages for every page

1. Research. We gather core medical sources, position papers, and category-specific studies. Every source is kept on the working document.

2. Drafting. An editor writes the first draft, with a clear separation between confirmed fact, clinical judgment, and editorial opinion.

3. Medical review. A practicing clinician reviews the draft for clinical errors, unsupported claims, and unmentioned risks.

4. Editorial check. A second pass for tone, clarity, and alignment with the voice guide. Any marketing language that slipped in is removed here.

5. Scheduled update. Every page carries a visible review date. Pages that touch pricing, products, or medical guidance are reviewed every six months — or whenever the market materially changes.

02 · How we choose sources

What we rely on (in order):

  1. Peer-reviewed journals and position papers from recognised professional bodies.
  2. Guidance from product manufacturers (Galderma, Allergan, Merz, etc.).
  3. Summaries from international regulators like FDA, EMA, NICE.
  4. Direct clinical experience from our medical reviewer.

What we don't rely on as a primary source:

  • Clinic testimonials.
  • Instagram or TikTok posts without citation.
  • Generic review sites.
  • Commercial directories.

03 · Three layers, always separated

Every page separates three layers, and says so explicitly:

  • Clinical fact: what the literature or approved guidance documents.
  • Clinical judgment: what our medical reviewer adds from practice.
  • Editorial opinion: what our team makes of it for readers in Amman.

This separation matters more than the prose. Without it, the reader can't judge what they're reading.

04 · When we're wrong

We make mistakes. When we do:

  • We correct the page.
  • We add a visible correction note at the top, with a date.
  • We retain a prior version when appropriate.

We do not silently delete errors. That is part of the trust compact.

05 · What we won't do

  • We don't rank clinics in "best of" lists without a published method.
  • We don't accept payment to include a clinic or doctor name.
  • We don't reorder editorial content based on a commercial relationship.
  • We don't guarantee an outcome.
  • We don't use emotional personal stories as clinical evidence.

For the policy that governs every page, see the editorial policy. For corrections, write to edit@ammanaesthetics.com.