01 · Five stages for every page
1. Research. We gather core medical sources, position papers, and category-specific studies. Every source is kept on the working document.
2. Drafting. An editor writes the first draft, with a clear separation between confirmed fact, clinical judgment, and editorial opinion.
3. Medical review. A practicing clinician reviews the draft for clinical errors, unsupported claims, and unmentioned risks.
4. Editorial check. A second pass for tone, clarity, and alignment with the voice guide. Any marketing language that slipped in is removed here.
5. Scheduled update. Every page carries a visible review date. Pages that touch pricing, products, or medical guidance are reviewed every six months — or whenever the market materially changes.
02 · How we choose sources
What we rely on (in order):
- Peer-reviewed journals and position papers from recognised professional bodies.
- Guidance from product manufacturers (Galderma, Allergan, Merz, etc.).
- Summaries from international regulators like FDA, EMA, NICE.
- Direct clinical experience from our medical reviewer.
What we don't rely on as a primary source:
- Clinic testimonials.
- Instagram or TikTok posts without citation.
- Generic review sites.
- Commercial directories.
03 · Three layers, always separated
Every page separates three layers, and says so explicitly:
- Clinical fact: what the literature or approved guidance documents.
- Clinical judgment: what our medical reviewer adds from practice.
- Editorial opinion: what our team makes of it for readers in Amman.
This separation matters more than the prose. Without it, the reader can't judge what they're reading.
04 · When we're wrong
We make mistakes. When we do:
- We correct the page.
- We add a visible correction note at the top, with a date.
- We retain a prior version when appropriate.
We do not silently delete errors. That is part of the trust compact.
05 · What we won't do
- We don't rank clinics in "best of" lists without a published method.
- We don't accept payment to include a clinic or doctor name.
- We don't reorder editorial content based on a commercial relationship.
- We don't guarantee an outcome.
- We don't use emotional personal stories as clinical evidence.
For the policy that governs every page, see the editorial policy. For corrections, write to edit@ammanaesthetics.com.